Where the feed ends
Social media isn't fun anymore – thanks to AI and new algorithms probably. It's like an infinite scroll that ends with an empty soul.
We used to open apps to see what our friends were up to. Now we get machine-generated carousels, AI influencers, automated replies, and recycled advice wrapped in pastel gradients. The soul seems gone. This issue of the Creative Prosperity Letter is about how social media became a sterile dopamine loop. Polished, optimized, and strangely lifeless. If you’ve felt it too, you’re not alone. Let’s talk about what happens after the doom scroll era.
When everyone posts like an AI
How many times a day do you see an AI-generated post, comment, or article? Seems like many times, at least for me. Algorithms care more about engagement than about real value or quality. Everything on the feed feels templated, automated, and weirdly the same. Designers are posting design work that is just being done only to go viral, but in reality, it’s just another Dribbble shot far away from really solving problems.
The death of the personal post
When I’m comparing the performance of my posts on X and Threads, it clearly shows that it’s not the personal posts that drive engagement. The provocative and loud ones do. For me, it feels like we’ve lost something on our way. Personality. Character. Taste. The few things that separate us humans from the machines. It seems like these important aspects don’t count as important anymore.
The feed is full, but no one’s home
Social media currently feels like it's like an infinite scroll that ends with an empty soul. No value. Just doom scrolling, lots of drama, and tons of viral posts that have no depth.
During the past few months, I’ve fallen into a subtle fatigue that came from endless and shallow engagement after posting. But, I’ve had the willpower to stay consistent in posting content, which I was. I’ve surpassed 500 days of multiple daily posts on Twitter/X in a row. Very proud of myself. That’s coming close to two years. But does it give me a good feeling? Somehow, no.
So, where does this bad feeling come from? I think it’s coming from the engagement that is heavily missing in depth and value on my social platforms of choice, X. Engagement is high, but connection is low. It doesn’t feel right anymore.
It’s like we’re in a casino
As a creative business owner, visibility matters. If no one sees my work, the business doesn’t run. But the algorithms? They’ve turned unpredictable. What worked last week, flops today. Posting now feels like pulling a lever at a slot machine, sometimes you hit a streak, sometimes it’s crickets. The reward schedule is random by design since Elon took it over. It’s addictive, but not fulfilling. Even “winning” feels hollow. It’s not about building relationships anymore. It’s about beating the system.
Escaping the feed
So, what am I going to do to reclaim focus, depth, and real connection?
I’m going old-school.
Not deleting accounts. Not vanishing. But stepping sideways, away from the feed and toward formats that still feel human.
Newsletters. Private group chats. Slow blogs. Thoughtful conversations. I see more and more people making that quiet shift, muting topics, turning off notifications, unfollowing half their lists. Not dramatic. Just intentional.
Sometimes that looks like reading one long thing instead of fifty short ones. Sometimes it’s texting a friend instead of liking their story. These small choices don’t break the algorithm, but they weaken its grip.
What I’ll be doing next
If you’re reading this, you’re part of the change I want to see. This newsletter is where I’ll be showing up more often again. Thoughtfully. Personally. Without the pressure to perform and show up every day just because I think I need to.
You’ll hear from me more frequently here, hopefully every week, via email.
I’m breaking my consistency cycle on X to return to a deeper connection to my beloved audience, which I miss.
Thank you for still being here.
I deeply appreciate you and can’t wait to send you the next Creative Prosperity letter.
Disconnecting gently,
Cédric
P.S.: In the last months, I’ve launched a new personal website template for Framer, called Artifact. I love it and think you might do so, too! Alright, have a good one 👋