The Mistake That Nearly Costed Me My Agency

I opened an email from a lawyer and realized I might lose everything I'd built over the past years.

I still remember the moment I opened that email from a law firm representing a multinational corporation. My hands were shaking as I read the words “Unlawful use of TRUEFORM” and saw our agency name, Trueform, printed there in cold legal language. The name we’d built everything around, the name on our website, our contracts, our social media, our business cards, it might not even be ours.

F*ck. That’s the moment I realized I’d made one of the most dangerous mistakes an entrepreneur can make. I had built my entire business on sand.